MetaX Team Bonding at the Bowling Alley!

 

MetaX at the CDX Forum

MetaX is a proud sponsor of the CDX Forum! CEO Ken Brook shared the stage with Chad Engelgau of Acxiom to talk all things blockchain within the digital advertising industry. Thank you for the questions and intelligent discussion from the crowd. MetaX is an advocate of continued blockchain education and looks forward to attending more … 

 

MetaX Hires Ad Tech Leader Alanna Gombert

MetaX welcomes Alanna Gombert as the Global CRO! Gombert was the former IAB Tech Lab GM and is now bringing her knowledge from the advertising industry to the MetaX/adChain blockchain initiative. She will oversee product creation and strategy of open source initiatives and will report to MetaX Founder and CEO Ken Brook. Gombert’s extensive background will bridge … 

 

IAB Tech Lab ‘Blockchain in Advertising’

Continuing efforts to foster education and awareness around industry-specific blockchain applications and use cases, MetaX played host to the IAB Tech Lab for their first “Blockchain in Advertising” event. Major brands, agencies, and technology platforms eagerly gathered to learn more about how blockchain technology could benefit their organizations. Attendees gained a sneak peak of blockchain … 

 

MetaX (adChain) Joins the IAB Tech Lab Blockchain Working Group

The IAB Tech Lab announced the formation of a blockchain working group on September 18, 2017. The roster of working group members as it currently stands: MetaX (adChain), NYIAX, Inc., Group M, and Kochava Inc. will devote resources towards the advancement and promotion of blockchain technology for digital advertising. With over 650 members, the IAB has been working to create industry standards and … 

 

MetaX/adChain Bring Blockchain Bootcamp for Advertising to Advertising Week

MetaX/adChain hosted the only blockchain event (#MetaXBootcamp) during Advertising Week NYC on Wednesday, September 27, 2017 from 1 – 5p.m. We were joined by a range of industry leaders from top brands, agencies, ad tech partners, publishers and more. Following the bootcamp, MetaX/adChain also hosted the first blockchain and advertising cocktail meet-up. To watch the … 

 

adChain Slack to transition to Rocket.Chat

Hello adChain community, We have made the decision migrate over to rocket.chat to mitigate phishing attacks. We will keep the Slack channel open for 2 weeks and we will close the channel on October 3. Please head to https://chat.adchain.com/ to sign up for the NEW adChain rocket.chat!      

 

Slack Channel Phishing Alert

[OFFICIAL ALERT] Dear adChain Community Members, The adChain slack channel has been experiencing a wave of phishing attacks over the past few days. As a result, we have temporarily halted our slack inviter until we land on a solution to mitigate the attacks. We understand this is an inconvenience, not only to our slack channel, … 

 

adChain Registry Private Testing

On Saturday, September 9th, the adChain Registry was tested at the MetaX HQ in Santa Monica, Calif. MetaX invited a select group of 15-20 participants to test the UI/UX design of the adChain Registry DApp and provide feedback on their experience. Led by Miguel Mota, a senior software developer from MetaX, and Mike Goldin, a … 

 

Catching up with Fred Askham of IMM

MetaX was able to collaborate with Fred Askham, Director of Analytics at Ideas Made Measurable (IMM), to discover a digital agency’s perspective on blockchain. Read along to learn about how Askham’s team handles big data and plans on integrating blockchain to solve every day issues in the industry. …As a data-driven agency, we are encouraged …