Catching up with Fred Askham of IMM

MetaX was able to collaborate with Fred Askham, Director of Analytics at Ideas Made Measurable (IMM), to discover a digital agency’s perspective on blockchain. Read along to learn about how Askham’s team handles big data and plans on integrating blockchain to solve every day issues in the industry.

…As a data-driven agency, we are encouraged to see brands, like P&G, demanding transparency while companies, like MetaX, work to address the fraud side of the equation. We will only see the interest in reliable, smartly utilized data continue to grow as brands see more value from data driven insights and emerging technologies. – Fred Askham, IMM



Unlocking the Blockchain for Digital Advertising