MetaX (adChain) Joins the IAB Tech Lab Blockchain Working Group

The IAB Tech Lab announced the formation of a blockchain working group on September 18, 2017. The roster of working group members as it currently stands: MetaX (adChain), NYIAX, Inc.Group M, and Kochava Inc. will devote resources towards the advancement and promotion of blockchain technology for digital advertising. With over 650 members, the IAB has been working to create industry standards and will continue to do so with blockchain education.



Unlocking the Blockchain for Digital Advertising