Continuing efforts to foster education and awareness around industry-specific blockchain applications and use cases, MetaX played host to the IAB Tech Lab for their first “Blockchain in Advertising” event. Major brands, agencies, and technology platforms eagerly gathered to learn more about how blockchain technology could benefit their organizations. Attendees gained a sneak peak of blockchain use cases executed by MetaX, Kochava, and NYIAX – all members of the IAB Tech Lab Blockchain Working Group. The discussion allowed them to better understand blockchain in action and they then learned more about the “Why, What and How of Blockchain for Digital Advertising” during the closing panel. MetaX looks forward to participating in more IAB Tech Lab Blockchain Working Group events.