If the splashy countdown clock on the homepage didn’t catch your attention, or the mentions starting to pop up, you can read about the upcoming adToken (ADT) sale in our press release. Details on adToken (ADT) utility can be found in our technical white paper.
adChain is an open protocol on public Ethereum that allows for the building of decentralized and ad-centric applications for the $175 billion digital advertising ecosystem.
The first solution of adChain is the adChain Registry, a smart contract on the Ethereum blockchain which stores domain names accredited as non-fraudulent by ADT holders. ADT holders will access a token-weighted voting mechanism through a user interface to vote on whether a publisher domain is fraudulent or non-fraudulent.
dApps (decentralized applications) utilizing the adChain protocol will enable advertisers and publishers to run campaigns that leverage the power of Ethereum, while maintaining the familiar user experience of legacy tools.
We’ll be releasing more details in the coming days and weeks about adChain and how to participate in the sale. In the mean time, join in the conversation in our slack and reddit channels.