Wondering how we plan on onboarding the digital advertising industry? The first industry organization we are partnering with is The Data and Marketing Association (DMA) to bring adChain to the digital ad masses.
The DMA represents both demand and supply side and is made up of more than 1400 members ranging from brand marketers to tech innovators. Among many crucial initiatives, they will help advance communication of the benefits of adChain and recruit and educate participants for the adChain Registry. You can read more about it in related news articles or the formal press release.
Stay tuned for a forthcoming Q&A with DMA executives.