Digital advertising is a vast landscape with many problems in need of radically new solutions. If someone is unfamiliar with the intricacies of the eco-system it’s easy to lump any company developing a blockchain solution for “digital advertising” into the same category and label them competitors.
Questions we’re starting to get in Slack and Reddit are: What’s the difference between adToken and BAT? Aren’t you competitive? How could the two work together?
All good questions and dialogue we welcome having. Both adToken (ADT) and BAT (Basic Attention Token) leverage the Ethereum blockchain and provide solutions for the digital advertising ecosystem. However, they go about it in fundamentally different ways.
Head over to the adChain Medium channel for a detailed article explaining the similarities and differences between adToken and BAT.